TY  - BOOK
AU  - BOVEE, Courtland L
AU  - THILL, John V
TI  - Advertising excellence
T2  - McGraw-Hill series in marketing
SN  - 007006487X
U1  - 659.1 
PY  - 1995///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - ADVERTISING
ER  -