TY  - BOOK
AU  - MELOAN, Taylor W
AU  - GRAHAM, John L
TI  - International and global marketing: Concepts and cases
T2  - Irwin/McGraw-Hill series in markeging
SN  - 0071158006
U1  - 658.848 
PY  - 1997///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - EXPORT MARKETING
KW  - MARKETING - EXPORT MARKETING
ER  -