TY  - BOOK
AU  - KREMER, John
AU  - MCCOMAS, J Daniel
TI  - High impact marketing on a low impact budget
SN  - 8172245777
U1  - 658.8 
PY  - 1999///
CY  - DELHI
PB  - JAICO
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -