TY  - BOOK
AU  - BOYD, Harper W
AU  - WALKER, Orville C
TI  - Marketing management: Strategic approach with a global orientation
SN  - 0071154299
U1  - 658.8 
PY  - 1998///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -