TY  - BOOK
AU  - LOVELOCK, Christopher H
AU  - WRIGHT, Lauren
TI  - Principles of service marketing and management
SN  - 013676875X
U1  - 658.8 
PY  - 1999///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -