TY  - BOOK
AU  - LILIEN, Gary L
AU  - KOTLER, Philip
TI  - Marketing models
SN  - 8120314751
U1  - 658.8 
PY  - 1992///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -