TY  - BOOK
AU  - CANNON, Tom
AU  - 
TI  - Basic marketing: Principles and practice
SN  - 8174730206
U1  - 658.8 
PY  - 1997///
CY  - DELHI
PB  - ALL INDIA TRAVELLER BOOKSELLER
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -