TY  - BOOK
AU  - TROUT, Jack
AU  - RIVKIN, Steve
TI  - Power of simplicity: Management guide to cutting through the nonsense and doing things right
SN  - 0074639145
U1  - 658.8 
PY  - 1999///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -