TY  - BOOK
AU  - PRIDE, William M
AU  - FERRELL, O C
TI  - Marketing: Concepts and strategies
SN  - 8185502617
U1  - 658.8 
PY  - 2000///
CY  - CHENNAI
PB  - ALL INDIA PUBLISHER & DISTRIBUTORS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -