TY  - BOOK
AU  - CLIFTON, Rita
AU  - MAUGHAN, Esther
TI  - Future of brands
SN  - 0333776739
U1  - 658.827 
PY  - 2000///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -