TY  - BOOK
AU  - PERREAULT, William D
AU  - MCCARTHY, E Jerome
TI  - Basic markeing: Global managerial approach
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0071158332
U1  - 658.8 
PY  - 1999///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -