TY  - BOOK
AU  - SCHNEIDER, Benjamin
AU  - BOWEN, David E
TI  - Winning the service game
SN  - 0875845703
U1  - 658.812 
PY  - 1995///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL
KW  - CONSUMER SATISFACTION
KW  - MARKETING - CONSUMER SATISFACTION
ER  -