TY  - BOOK
AU  - RAGHAVACHARI, M
AU  - RAMANI, K V
TI  - Delivering service quality: Managerial challenges for the 21st century
SN  - 0333934091
U1  - 658.8 
PY  - 2000///
CY  - DELHI
PB  - MACMILLAN PUBLISHERS INDIA LIMITED
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -