TY  - BOOK
AU  - BLOIS, Keith
AU  - 
TI  - Oxford textbook of marketing
SN  - 0198775768
U1  - 658.8 
PY  - 2000///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -