TY  - BOOK
AU  - CRAVENS, David W
AU  - 
TI  - Strategic marketing
SN  - 0071169415
U1  - 658.8 
PY  - 2000///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -