TY  - BOOK
AU  - TEMPORAL, Paul
AU  - LEE, K C
TI  - Hi-tech hi-touch branding: Creating brand power in the age of technology
SN  - 0471845965
U1  - 658.827 
PY  - 2001///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -