TY  - BOOK
AU  - ETZEL, Michael J
AU  - WALKER, Bruce J
TI  - Marketing
SN  - 0071180346
U1  - 658.8 
PY  - 2001///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -