TY  - BOOK
AU  - IACOBUCCI, Dawn
AU  - 
TI  - kellogg on marketing
SN  - 047135399X
U1  - 658.8 
PY  - 2001///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -