TY  - BOOK
AU  - PETER, J Paul
AU  - OLSON, Jerry C
TI  - Consumer behavior and marketing strategy
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256261903
U1  - 658.8342 
PY  - 2001///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -