TY  - BOOK
AU  - BURNETT, Ken
AU  - 
TI  - Handbook of key customer relationship management: The definitive guide to winning, managing and developing key account business
SN  - 8178084406
U1  - 658.812 
PY  - 2001///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - CONSUMER SATISFACTION
KW  - MARKETING - CONSUMER SATISFACTION
ER  -