TY  - BOOK
AU  - DRAWBAUGH, Kevin
AU  - 
TI  - Brands in the balance: Meeting the challenges to commercial identity
SN  - 8178084392
U1  - 658.827 
PY  - 2001///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -