TY  - BOOK
AU  - KOTLER, Philip
AU  - ARMSTRONG, Gary
TI  - Marketing: An introduction
SN  - 8178083531
U1  - 658.8 
PY  - 2000///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -