TY  - BOOK
AU  - KUMAR, S Ramesh
AU  - 
TI  - Managing indian brands: Marketing concepts and strategies
SN  - 8125909370
U1  - 658.827 
PY  - 2001///
CY  - NEW DELHI
PB  - VIKAS PUBLISHING HOUSE PVT.LTD.
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -