TY  - BOOK
AU  - LANCASTER, Geoff
AU  - MASSINGHAM, Lester
TI  - Encyclopedia of strategic management: Marketing planning and evaluation
SN  - 8124202699
U1  - 658.401 
PY  - 2002///
CY  - DELHI
PB  - CREST
KW  - EXECUTIVE MANAGEMENT - PLANNING, POLICY
KW  - PLANNING, POLICY MAKING, CONTROL
ER  -