TY  - BOOK
AU  - TEMPORAL, Paul
AU  - 
TI  - Advanced brand management: From vision to valuation
SN  - 047147925X
U1  - 658.827 
PY  - 2002///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -