TY  - BOOK
AU  - PATI, Debashis
AU  - 
TI  - Branding: Concepts and process
SN  - 0333937155
U1  - 658.827 
PY  - 2002///
CY  - DELHI
PB  - MACMILLAN PUBLISHERS INDIA LIMITED
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -