TY  - BOOK
AU  - WELLS, William D
AU  - BURNETT, John J
TI  - Advertising: Principles and practice
SN  - 8120321278
U1  - 659.1 
PY  - 2000///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - ADVERTISING
ER  -