TY  - BOOK
AU  - RAM, B
AU  - NAMAKUMARI, S
TI  - Marketing management: Planning, implementation and control
SN  - 0333937198
U1  - 658.8 
PY  - 2002///
CY  - DELHI
PB  - MACMILLAN PUBLISHERS INDIA LIMITED
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -