TY  - BOOK
AU  - ZEITHAML, Valarie A
AU  - BITNER, Mary Jo
TI  - Service marketing: Integrating customer focus across the firm
SN  - 0070530424
U1  - 658.8 
PY  - 2003///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -