TY  - BOOK
AU  - CLOW, Kenneth E
AU  - BAACK, Donald
TI  - Integrated advertising promotion and marketing communication
SN  - 8120321561
U1  - 659.1 
PY  - 2002///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - ADVERTISING
ER  -