TY  - BOOK
AU  - DYCHE, Jill
AU  - 
TI  - CRM handbook: A business guide to customer relationship management
SN  - 8178085682
U1  - 658.812 
PY  - 2002///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - CONSUMER SATISFACTION
KW  - MARKETING - CONSUMER SATISFACTION
ER  -