TY  - BOOK
AU  - KOTLER, Philip
AU  - ARMSTRONG, Gary
TI  - Principles of marketing
SN  - 8178088037
U1  - 658.8 
PY  - 2001///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -