TY  - BOOK
AU  - MOHAMMED, Rafi A
AU  - FISHER, Robert J
TI  - Internet marketing: Building advantage in a networked economy
SN  - 007049911X
U1  - 658.8 
PY  - 2002///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -