TY  - BOOK
AU  - MOORTHI, Y L R
AU  - 
TI  - Brand management: The Indian context
SN  - 8125914277
U1  - 658.827 
PY  - 2003///
CY  - NEW DELHI
PB  - VIKAS PUBLISHING HOUSE PVT.LTD.
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -