TY  - BOOK
AU  - SHETH, Jagdish N
AU  - PARVATIYAR, Atul
TI  - Customer relationship management: Emerging concepts, tools and applications
SN  - 0070435049
U1  - 658.812 
PY  - 2001///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - CONSUMER SATISFACTION
KW  - MARKETING - CONSUMER SATISFACTION
ER  -