TY  - BOOK
AU  - GELLER, Lois K
AU  - 
TI  - Response: The complete guide to profitable direct marketing
SN  - 0195158695
U1  - 658.8 
PY  - 2002///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -