TY  - BOOK
AU  - KUMAR, S Ramesh
AU  - 
TI  - Conceptual issues in consumer behavior: The Indian context
SN  - 812970014X
U1  - 658.8342 
PY  - 2003///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -