TY  - BOOK
AU  - RIES, Al
AU  - TROUT, Jack
TI  - Positioning: The battle for your mind
SN  - 007053375X
U1  - 659.1 
PY  - 2001///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - ADVERTISING
ER  -