TY - BOOK AU - SUMATHI, S AU - SARAVANEL, P TI - Marketing research and consumer behaviour SN - 8125914765 U1 - 658.83 PY - 2003/// CY - NEW DELHI PB - VIKAS PUBLISHING HOUSE PVT.LTD. KW - MARKET RESEARCH AND ANALYSIS KW - MARKETING - RESEARCH & ANALYSIS ER -