TY  - BOOK
AU  - SRINIVASAN, R
AU  - 
TI  - Services marketing: The Indian context
SN  - 8120325982
U1  - 658.8 
PY  - 2004///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -