TY  - BOOK
AU  - ETZEL, Michael J
AU  - WALKER, Bruce J
TI  - Marketing
SN  - 0070590222
U1  - 658.8 
PY  - 2004///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -