TY  - BOOK
AU  - PERREAULT, William D
AU  - MCCARTHY, E Jerome
TI  - Basic marketing: A global managerial approach
SN  - 0070594104
U1  - 658.8 
PY  - 2005///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -