TY  - BOOK
AU  - SURMANEK, Jim
AU  - 
TI  - Advertising media A to Z: The definitive resource for media palnning, buying and research
SN  - 0070590400
U1  - 659.13 
PY  - 2004///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - ADVERTISING MEDIA
ER  -