TY  - BOOK
AU  - COOPER, Donald R
AU  - SCHINDLER, Pamela S
TI  - Marketing research: Concepts and cases
SN  - 0070600910
U1  - 658.83 
PY  - 2006///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -