TY  - BOOK
AU  - GUPTA, Vipin
AU  - GOLLAKOTA, Kamala
TI  - Business policy and strategic management: Concepts and applications
SN  - 8120328620
U1  - 658.401 
PY  - 2005///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - EXECUTIVE MANAGEMENT - PLANNING, POLICY
KW  - PLANNING, POLICY MAKING, CONTROL
ER  -