TY  - BOOK
AU  - ALTEKAR, Rahul V
AU  - 
TI  - Supply chain management: Concepts and cases
SN  - 8120328590
U1  - 658.8 
PY  - 2005///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -