TY  - BOOK
AU  - PARAMESWARAN, M G
AU  - 
TI  - Building brand value: Five steps to building powerful brands
SN  - 0070583226
U1  - 658.827 
PY  - 2006///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -