TY  - BOOK
AU  - KUMAR, Arun
AU  - MEENAKSHI, N
TI  - Marketing management: Comprehensive text
SN  - 8125920625
U1  - 658.8 
PY  - 2006///
CY  - NEW DELHI
PB  - VIKAS PUBLISHING HOUSE PVT.LTD.
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -