TY  - BOOK
AU  - MATHUR, U C
AU  - 
TI  - Brand management: Text and cases
SN  - 1403930171
U1  - 658.827 
PY  - 2006///
CY  - DELHI
PB  - MACMILLAN PUBLISHERS INDIA LIMITED
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -