TY  - BOOK
AU  - KERIN, Roger A
AU  - HARTLEY, Steven W
TI  - Marketing
SN  - 0070620121
U1  - 658.8 
PY  - 2006///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -